There’s been a lot of discussion lately online and elsewhere that the only useful thing an author can do after the release of their book, particularly their first book, is shut up and work on the next one. A lot of this conversation centered around author Delilah Dawson’s post entitled […]
marketing
12 posts
Thanks again to Shelli Johannes-Wells for her guest posts on marketing! Please read on for her final blog in the series. Hi everyone thanks for having me here! Today, I’m going to talk through some budget-friendly techniques to get your book out there. Because let’s face it – we are […]
Once again, thanks to Shelli Johannes-Wells for another post in her continuing series on marketing for authors! Let’s say you have sold a book that comes out next summer. Now, what do you do? Nothing right? I mean, your publisher will handle all the marketing and publicity. Wrong. Did you […]
Once again, let’s welcome back Shelli Johannes-Wells for our continuing series on marketing for authors! A lot of people ask me about building an online platform. I personally don’t like the words marketing, networking, or platform. But they are buzzwords in this industry that gets people talking. So first, what […]
Welcome back to Shelli Johannes-Wells, who’s continuing her series on marketing. Enjoy! For today, let’s start with your basic branding. Branding begins way before you sell a book. What is branding? To me, branding is the thing that sets you apart from the rest. It is a personal statement about […]
Thanks to everyone who read and contributed to Tuesday’s post on Marketing, our latest foray into the world of what happens AFTER the book deal is signed. For more on that, I’m grateful to Shelli Johannes-Wells who’s further contributing to the conversation with a series on marketing. Enjoy! Kate/Daphne has […]
We talk a lot here on the blog about attracting an agent, but for the lucky writers who find representation, that’s only the beginning. There’s still the dating game of trying to match a manuscript with an editor, and even after a contract is signed, there’s the long road to […]
More later, but for now, I wanted to share this interview I did with Shelli over at Market My Words, all about (you guessed it) marketing. An excerpt: How important do you feel social networking is to authors? Vitally important, I think. Gone are the days when an author could […]
Moonrat has a fascinating piece up on her blog about marketing, speaking to the many bloggers and twitterers who reposted her quote of the other day, “I wish more agents pressed for marketing commitments than high advances.” Clearly and concisely, she lays out exactly what marketing dollars and commitments DO, […]