There’s been a lot of discussion lately online and elsewhere that the only useful thing an author can do after the release of their book, particularly their first book, is shut up and work on the next one. A lot of this conversation centered around author Delilah Dawson’s post entitled Please shut up: Why self-promotion […]
Thanks again to Shelli Johannes-Wells for her guest posts on marketing! Please read on for her final blog in the series. Hi everyone thanks for having me here! Today, I’m going to talk through some budget-friendly techniques to get your book out there. Because let’s face it – we are not all Stephenie Meyer and […]
Once again, thanks to Shelli Johannes-Wells for another post in her continuing series on marketing for authors! Let’s say you have sold a book that comes out next summer. Now, what do you do? Nothing right? I mean, your publisher will handle all the marketing and publicity. Wrong. Did you know about 10% of authors […]
Once again, let’s welcome back Shelli Johannes-Wells for our continuing series on marketing for authors! A lot of people ask me about building an online platform. I personally don’t like the words marketing, networking, or platform. But they are buzzwords in this industry that gets people talking. So first, what is a platform? Your platform […]
Welcome back to Shelli Johannes-Wells, who’s continuing her series on marketing. Enjoy! For today, let’s start with your basic branding. Branding begins way before you sell a book. What is branding? To me, branding is the thing that sets you apart from the rest. It is a personal statement about you. We, as people, all […]
