More later, but for now, I wanted to share this interview I did with Shelli over at Market My Words, all about (you guessed it) marketing. An excerpt:
How important do you feel social networking is to authors?
Vitally important, I think. Gone are the days when an author could write a brilliant book, send it to a publisher, have it published to great acclaim, and then write another while remaining a virtual recluse. OK, fine, not completely gone — it still works for Thomas Pynchon. But are YOU Thomas Pynchon? Probably not.
Besides using Twitter and Facebook, etc. to add updated content to your website, social networking is fantastic for building a community. It’s all right there in the name, really. Social = community. Find other authors in your genre or age range, add your thoughts to their conversations, comment regularly, and you’ll find people who want to do the same to you. Not as a tit-for-tat thing, but because you’re adding to the community naturally. And authors are fantastic about promoting their fellow writers’ projects. I see that on Twitter everyday.
Once you’re established, social networks are also the ideal way to keep in touch with your fans. You may not be able to respond to every email or fan letter you receive, but you can tweet daily, and provide some of that back-and-forth with your fans that creates a lasting relationship.