Guest Post: The Biggest Marketing Bang for your Buck

Thanks again to Shelli Johannes-Wells for her guest posts on marketing! Please read on for her final blog in the series.
Hi everyone thanks for having me here!
Today, I’m going to talk through some budget-friendly techniques to get your book out there. Because let’s face it – we are not all Stephenie Meyer and we won’t [...]

Filled Under: Writer Resources

Guest Post: Who Art thou Reader?, or Discovering your target audience

Once again, thanks to Shelli Johannes-Wells for another post in her continuing series on marketing for authors!
Let’s say you have sold a book that comes out next summer.
Now, what do you do?
Nothing right? I mean, your publisher will handle all the marketing and publicity.
Wrong.
Did you know about 10% of authors get about 80% of [...]

Filled Under: Writer Resources

Guest Post: You are Your Platform

Once again, let’s welcome back Shelli Johannes-Wells for our continuing series on marketing for authors!
A lot of people ask me about building an online platform. I personally don’t like the words marketing, networking, or platform. But they are buzzwords in this industry that gets people talking.
So first, what is a platform?
Your platform communicates your specific [...]

Filled Under: Writer Resources

Guest Post: Get Your Brand On

Welcome back to Shelli Johannes-Wells, who’s continuing her series on marketing. Enjoy!
For today, let’s start with your basic branding. Branding begins way before you sell a book.
What is branding? To me, branding is the thing that sets you apart from the rest. It is a personal statement about you.
We, as people, all have [...]

Filled Under: Writer Resources

Guest Post: Don’t be Afraid of the M Word

Thanks to everyone who read and contributed to Tuesday’s post on Marketing, our latest foray into the world of what happens AFTER the book deal is signed. For more on that, I’m grateful to Shelli Johannes-Wells who’s further contributing to the conversation with a series on marketing. Enjoy!
Kate/Daphne has asked me to do [...]

Filled Under: Writer Resources