Guest Post: Who Art thou Reader?, or Discovering your target audience

December 21st, 2011

Once again, thanks to Shelli Johannes-Wells for another post in her continuing series on marketing for authors! Let’s say you have sold a book that comes out next summer. Now, what do you do? Nothing right? I mean, your publisher will handle all the marketing and publicity. Wrong. Did you know about 10% of authors […]

Filled Under: Writer Resources

Guest Post: You are Your Platform

December 15th, 2011

Once again, let’s welcome back Shelli Johannes-Wells for our continuing series on marketing for authors! A lot of people ask me about building an online platform. I personally don’t like the words marketing, networking, or platform. But they are buzzwords in this industry that gets people talking. So first, what is a platform? Your platform […]

Filled Under: Writer Resources

Guest Post: Get Your Brand On

December 13th, 2011

Welcome back to Shelli Johannes-Wells, who’s continuing her series on marketing. Enjoy! For today, let’s start with your basic branding. Branding begins way before you sell a book. What is branding? To me, branding is the thing that sets you apart from the rest. It is a personal statement about you. We, as people, all […]

Filled Under: Writer Resources

Guest Post: Don’t be Afraid of the M Word

December 8th, 2011

Thanks to everyone who read and contributed to Tuesday’s post on Marketing, our latest foray into the world of what happens AFTER the book deal is signed. For more on that, I’m grateful to Shelli Johannes-Wells who’s further contributing to the conversation with a series on marketing. Enjoy! Kate/Daphne has asked me to do a […]

Filled Under: Writer Resources

Ask Daphne! Rexroth requests a family tree

December 13th, 2010

Here’s an OLD question from my draft file, but something that may be useful to you! Rexroth asks You know what I want to see? I want to see the family tree of publishers. Who are the Grandparents (and what do they do), and who are their kids (and what do they do), and who […]

Filled Under: Writer Resources