If a book doesn’t spring to the top of the bestseller list when it’s released, is it over? Maybe for folks like Dan Brown (as if!) but not for children’s books, which can grow and grow and grow — both in sales and in attention. For instance, check out this tweet from Kirkus Reviews:
The most tragically overlooked book of 2008: THE UNNAMEABLES, by Ellen Booraem. Reviewed 9/1/08.
But that’s not all! The Horn Book’s list of Newcomers “highlights exceptional work by the latest crop of novice authors and artists,” and features not just The Unnameables, but also Operation Redwood by S. Terrell French!
Reviews and press mentions like these are the best examples I can give of the power of writing quality work and trusting that it will find an audience — which isn’t to say that Ellen or Susannah have been resting on their laurels since their books’ publications! It’s about keeping a presence on the internet, working with your publisher to continue to promote your books, and basically doing everything you can to be sure your book is in front of the people that matter.
If you’re committed to being an author, you need to know it’s a long-term commitment, not a flash in the pan gig. Are you ready for that? Can you keep up what you’ve been doing to promote yourself and your work for the next five years? The next ten?