Good morning, gentle readers! Read something interesting this weekend that I thought you might enjoy. Fabulously fun editor Abby Zidle blogs weekly at Hey, There’s a Dead Guy in the Living Room, and though that blog is dedicated to mystery writing, she covers all aspects of the publishing process from an editor’s perspective. Her post this week, about wanting to acquire a book and how to make the deal sweeter without increasing the offer, is pretty interesting. Enjoy.
When most people think about publishing auctions, they imagine the money going up and up until all but one publisher drop out, and the agent and author go with whomever offers the most money. This isn’t unusual, certainly, but there are other ways to make an offer appealing when you don’t have more cash in your pocket. In my case, one of the tools I can sometimes employ is a marketing letter.